To Experience Greater Success,
Use The Power of Positive Expectation

ATLANTA, GA – "To make this your best year yet, use the power of positive expectation," says Karla Brandau, President of Karla Brandau & Associates and creator of International Expect Success Month. International Expect Success Month runs the entire month of February during which Brandau encourages success-oriented people to implement this creed: "Expect Success, then work like there is no other option."

Brandau states that people don’t succeed because they don’t expect to succeed. "For instance," Brandau says, "If an athletic team didn’t expect to win, it would never take the playing field. In a like manner, you should go to work with the attitude that you will make it a successful day and that you will be able to handle whatever blocks or problems come your way. Never go to work expecting to get into an argument with someone or expecting to have crises that blow your day away. Why? Because expectation becomes a self-fulfilling prophecy."

Brandau has written a book, Wake Up The Winner Inside, that teaches several strategies to implement her "Expect Success" philosophy. One of the strategies involves encouraging people to rid themselves of negative thoughts such as: "There is no way I’ll get that project done on time," or "I know I won’t make quota."

"I’ve never seen a study," Brandau says, "but I’d like to see figures on the hours of precious time that is wasted each day because of negative attitudes and discouragement. I’ll bet it is at least 2-3 hours–that’s nearly ½ of your focused working time. Therefore, to use the power of positive expectation to create a winning lifestyle, rid yourself of a pessimistic attitude."

Brandau suggests that one way to improve your attitude is to use the language of winners, especially in the morning when you awake. As you get out of bed, don’t say, "There is no way I’ll get that project done on time." Instead, say, "I will get sections X and Y finished today." Don’t say, "I know I won’t make quota." Tell yourself , "Today I’ll make a sale and I’ll be on my way to making quota."

By using this simple strategy, Brandau states that you’ll be filled with determination to succeed, thus filling your mind and body with energy. At this point, it makes good sense to get started on the project’s paperwork or pick up the phone and make that first sales call for the day, as your mind will be generating creative and innovative thoughts on how to be successful.

Brandau says that if people would use this simple technique, they can take their lives to new levels, both personally and professionally.

This personal philosophy has helped Brandau be successful in her entrepreneurial business of helping organizations improve the bottom line by making the people and profit connection. She claims as her clients 9 of the Fortune 100 companies.

For more information and strategies on how to make this year your most successful year yet by letting the power of positive expectation work for you, or to order your own personal copy of Wake Up The Winner Inside, contact: Karla Brandau & Associates, 4985 Chartley Circle, Lilburn, Georgia 30047.

No Sense Being Pessimistic...It Probably Won't Work Anyway!

International Expect Success Month Teaches People To Be Optimistic

Atlanta, GA - Researchers document that depression and pessimism go hand in hand. In fact, people who are depressed are usually pessimistic first. Karla Brandau, founder of International Expect Success Month and President of Life Power Dynamics, a firm specializing in personal empowerment, says, "A key factor in fighting depression is to change the view of life from pessimism to optimism. In other wards, if you can learn to wake up every morning and 'Expect Success' you will improve the quality of your life, improve your relationships, and be more innovative at work."

Brandau continues, "Pessimists tend to believe bad events will last for a long time and will undermine everything they do. They also blame themselves for the unfavorable things that happen to them. In contrast, optimists who are confronted with the same hard knocks of this world, think about misfortune in the opposite way. They tend to believe defeat is just a temporary setback, that its causes are confined to this one case, and that defeat is not their fault. They are unfazed by defeat."

Before the 1960's people were thought to be a product of their environment and little credence was given to the power of the mind and making conscious choices for positive thoughts. With the work of psychologist Albert Ellis, however, there came a shift from individual helplessness to individual preference, choice, decision and expectation. Ellis believed that what others thought of as deep neurotic conflict was simply bad thinking-it was stupid behavior on the part of nonstupid people and he challenged patients to give it up and change their thought process.

Psychiatrist Aaron T. Beck wrote that depression is not the disease, but negative thinking is the disease. Yet another researcher, William Glasser in his book, Control Theory, states that people choose depression as a way to handle their problems.

People can learn to be emotionally healthy and take control of their own destiny by learning to be optimistic and by using the power of positive expectation. Brandau offers three tips for people wanting to change their mental mindset:

1. Accept that life will inflict setbacks and disappointments.
2. Become resilient by seeing the setback as only temporary.
3. Exercise determination and perseverance to succeed. Don't quit trying.
4. Wake up every morning and expect positive things to happen.

For more information on International Expect Success Month, call 770-923-0883 and ask for Karla Brandau.